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Launching Your Digital Marketing Career: 12 Gold Tips for Success

We recently had the pleasure of collaborating with students from the Google and Reichman Tech School program on a marketing plan for InBe. As many of you prepare to transition from academia to the professional world, we wanted to share some wisdom to help you kickstart your career in digital marketing.


Here are 12 gold tips from our team at InBe:


  1. Embrace Continuous Learning: The learning curve never flattens in digital marketing. Stay on top by participating in professional development courses, webinars, and industry meetups.

  2. Stay on Top of Trends: Make it a daily habit to absorb new information. Following marketing blogs, engaging in LinkedIn groups, and participating in forums will keep you updated and involved.

  3. Master AI Tools: Learning how to use AI tools can supercharge your digital marketing performance. Focus on data and business strategy to maximize results. Check out our AI Think Tank for resources and guides: AI Think Tank.

  4. Dive In and Get Your Hands Dirty: Experience is invaluable. Whether through internships, volunteering, or freelancing, practical exposure will enrich your understanding and hone your skills.

  5. Craft Your Personal Brand: Your LinkedIn profile should be a reflection of your unique skills, passion, and journey. Regularly share your learning experiences and insights to highlight your active involvement in the industry.

  6. Assemble a Portfolio: Gather all your work into a digital portfolio. It will showcase your skills, creativity, and professional growth, acting as a compelling testament to your abilities.

  7. Research is Your Best Friend: Before undertaking any project, ask questions. Understand the company, the industry, competitors, and target audience to develop effective strategies.

  8. Make Data-Driven Decisions: Align your digital marketing actions with data. It adds credibility to your recommendations and helps in making strategic decisions.

  9. Embrace a Feedback Culture: Feedback isn’t personal – it’s constructive. Embrace it as a learning opportunity and a tool for continuous growth.

  10. Stay Resilient and Agile: Rejections are stepping stones, not roadblocks. Adapt your strategy, learn from experiences, and keep pushing forward.

  11. Network Actively: Engage with others in your field by following industry leaders and attending events. The connections you make can open doors to opportunities.

  12. Seek Mentorship: Learning from someone experienced in the field can provide invaluable insights and guidance, helping to navigate your career path more effectively.


Embarking on a new career is always challenging, but with passion, determination, and the right approach, there are no limits to what you can achieve. Best of luck on your journey!


Let's thrive,

Inbal Israeli Gaffa

Co-Founder and CEO

InBe Tech inbal@inbe.io


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